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What should you charge per hour?

Overhead, the pay you want, the hours that actually bill — and the margin that keeps you alive. Set your numbers; the math is shown so you can defend the rate.

Presets are starting points only — set every number to YOUR business.

$90,000
$90,000
30 hrs
48 wks
15%
Charge at least

$148/hr

Overhead + take-home
$180,000
÷ (1 − 15% margin) → revenue target
$211,765
÷ 30 hrs × 48 wks = 1,440 billable hrs
$148/hr
Profit that margin buys you
$31,765/yr
Now see what slow follow-up costs

Estimates for planning, not accounting advice. Every input is yours to set — the math is shown so you can defend the number.

The thinking behind the number.

How is the hourly rate calculated?

Add your annual overhead to the pay you want to take home, divide by (1 minus your profit margin) to get the revenue your business needs, then divide by your real billable hours — hours per week times weeks worked. The result is the minimum you can charge and still hit your numbers. Every step is shown in the panel.

What counts as overhead?

Everything the business pays before you get paid: truck payments and fuel, insurance and bonds, licenses, tools and equipment, phone and software, marketing, shop or storage rent, and anyone on payroll besides you. If it disappears when the business closes, it’s overhead.

Why only 30 billable hours in a 40-hour week?

Because driving, quoting, invoicing, picking up parts, and answering texts don’t bill. Most owner-operators invoice far fewer hours than they work — using your worked hours instead of your billable hours is the classic way trades underprice.

What profit margin should I use?

Margin is the cushion above your own pay — it covers slow seasons, a blown transmission, and reinvestment. There’s no magic number: start where the preset puts you, then raise it as you learn what your slow months actually cost. A business with zero margin is one bad month from gone.

The other half of the math

A defensible rate only pays if the jobs actually book. Oski answers your leads in about a minute, follows up on every quote, and asks for the review — so the hours you just priced stay full.

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